Built From the Field, Not the Whiteboard
PulseLayer was founded by Dallas Young a former Sales Engineer who spent over a decade doing live demos and running POCs for McAfee, Proofpoint, FireEye/Mandiant, and Zscaler before moving into technical marketing and analyst relations
A unique blend of technical expertise and strategic marketing acumen, PulseLayer specializes in technical product marketing, analyst relations, and sales enablement tailored for cybersecurity firms. I understand the intricacies of the cybersecurity landscape, allowing us to craft impactful marketing strategies that resonate with target audiences and deliver real results.
PulseLayer operates as a fractional engagement, which means you get senior-level expertise embedded directly in your work, without the overhead of a full-time hire. You work directly with a seasoned 25 year cybersecurity industry veteran, not a junior account team.
Technical Marketing
I craft compelling narratives that resonate with your target audience, enhancing product visibility and engagement in a crowded marketplace.
Analyst Relations
Expert strategies strengthen your relationship with analysts, ensuring your cybersecurity solutions gain the recognition they deserve.
Sales Enablement
Equip your sales teams with the tools, training, and resources they need to effectively communicate your unique value propositions.
Vision
PulseLayer exists for one reason, cybersecurity companies with great products deserve marketing that’s as sharp as their technology. No bloated agency model. No generalist who Google ‘what is cybersecurity.’ Just someone who’s been in the buyer’s world and knows how to speak their language.